Monday, 12 September 2011

How might we measure the success criteria of a music promo video?

In todays lesson, Mr Johnson talked us through how we know a musci video has become successful. We gave our ideas in and it became a creative discussion. As a class these are the ideas we came up with:
-People talk about it (word of mouth)
-Official charts
-Lots of Youtube hits
-Downloads of the video
-Newspaper articles/TV reports
-How many times shown on TV
-Amount of publicity for example Madonnna- like a prayer is the most clever video, most contraversal because she has this whole idea that Jesus is black so it gained a lot of publicity
-Legal & illegal downloads
-Charts
-CD sales

There has been a massive switch in the importance of Youtube from television channels such has MTV.
Most viewing of music video now appears online.
-MTV awards
-VMA awards

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