What needs to be included in a Digipak?

There are several things in which need to be included on a digipak in order for them to be one sold to the public and two, for people to recognize them and find them appealing. These include:

• Barcode
• Artist name
• Albumn/CD name
• Picture
• Track list
• Label name
• Label sign

The reason I have decided to update this post is so that it can help my group and I get to grips the ingredients that we must provide on our digipak to make it effective. We want our digipak to be appealing, eye catching and also want it to be unique, if we fail to deliver this then it will just look like any other digipak and will not have the positive effective on people that we would like. 

Alike artist to Corinne Vielle

Keyshia Cole is an alike artist to Corinne Vielle with the type of music she produces in the R&B genre. They both seem to target their music to women and teenager girls. They both have the same style in their voice and they are both women.




Corinne Vielle talks about her music.

Detailed research into Corinne Vielle

Corinne Vielle is an unsigned artist, we first discovered Corinne when we were given the link to her song Therapy on unsigned.com. We then found that we loved the song and decided to ask her for permssion to use her song otherwise it would be copyright to just use it without her consent. Below is an image of Corinne Vielle's official webesite and here is the link to the site to gain further interest to the artist. http://artistecard.com/corinnevielle

On Corinne Vielle's myspace page, she has two songs on there, 'Disrespectful' and 'Therapy', the song that we have asked permission to use.

 

Her songs happen to have gained more attention from males. This particular male was interested in her voice as he commented 'Hi Corinne, i like your music, you have a really good voice'

Lyrics to our song

Therapy Lyrics

Verse 1

We've been together for a while
As Love accumulates / I know this is fate
Intensely I adore you / attracted I am to you
this is no mistake / you're my soulmate
Yes, I confess / that i'd be a mess if you ever left
I can't get enough / comsumed by your touch
i know that this is love
so what i gotta do / to prove my love is true
tell me right now i'll do anything for you cause

Chorus

You're my everything everything
you're my remedy my therapy
you're the flame that heats my soul and your love is like a miracle

Verse 2

Even when i told you to leave me alone
you always stayed close and you never let go
and i just wanna tell you I love your whole attitude
nothing really bothers you / you always keep it real
i got your back if you got my back
yeah you know i'm that deal
there's no question, no calculation, this is how i feel
I love every minute, every second, everyday
and if you go away i'll probably go insane cause

Chorus

You're my everything everything
you're my remedy my therapy
you're the flame that heats my soul and your love is like a miracle
Bridge

Your love is like a dream, i'm imagining with you
and i'm thankful / i'm grateful i found you
i don't know if i can find the words to say
to make you understand that i am in love

Chorus

You're my everything everything
you're my remedy my therapy
you're the flame that heats my soul and your love is like a miracle

Audience Research - Wordle

Below are some the words used to descrbe what was expected by an audience in our music video and these opinions are what we used to as a template to create our music video. I managed to gain this audience research from my questionnaire on survey monkey. The wordle art that I created below is simply representing the responses i gained from survey monkey of what people would expect to see in a music video. The responses are similiar to the responses I gained  when i did my focus group where I also gained audience research. During the focus group, Ashley Annasingh said that he would expect a romantic video and there we have the word 'Romance' also used by audience on facebook. The same kind of words are appearing twice people are giving the same sort of ideas on what they expect in the video having listened to the beat and the lyrics of the song. 

Audience research- Survey Monkey

I've posted the link to my survey monkey questionnaire on facebook so that my friends could complete it so that we are able to tell who exactly our target audience are.

Below is the collection of responses for my Audience research.

From our audience research, our main target audience are females. From their comments, they expect to have a good performance of the actors in the video, they expect the video to be romantic & full of intimercy. Gaining such findings will be beneficial to us when we begin to film because we will know what the audience are interested in and looking for which will later gain us more viewers & increase hits/ sales. Doing a survey like this is extremely helpful because we are expanding our ideas and gaining opinions from a wider audience which will maximize ideas and performance of the actors.

Target Audience Research: Focus group Summary of Findings

During our focus group, we sat around a table and played the song Therapy out loud for our friends to listen to. Once they listened to our song, we asked them if they liked the song and what video they would expect to be to the song.

Jessica Bragg said: She liked the song 

Ashley Annasingh said: It is like a classicial R&B track which was the genre we were aiming to produce a music video for however as he is a boy, he wouldn't go out and pay money to purchase the track or download it. 

Aldair then went onto say: He expected a romantic video for the song with colours like red to represent romance. 

This has given us a better idea of what kind of music video that we are going to produce to this song. The video is going to be lovey dovey so that the video is parellel to the lyrics. 

Target Audience Research: Focus Group

In today's lesson, we recorded ourselves in a focus group discussing all of the qualiities that are needed for a successful music video. This is another method of target audience research that we will have done to make our official music video the best that it can be. This video will be uploaded as soon as we get the footage on the mac computers.

Target Audience Research: Focus group

MUSIC FOUND? FAILED!

We have been waiting a couple of weeks for our Thicke to reply us now to get permission to use their music and they have not got back to us with an MP3 version.

For this reason, we have had to research into new artist and change our song. The new artist is called Corrine Vielle and the song that we are now use for our music video is called Therapy which appears to still remains in the R&B genre.

Target Audience Research interviews complete!

In today's lesson, i completed editing our target audience research and the evidence for this below.

Target Audience Research (interview editing)

In today's lesson, we began to edit the interviews of our target audience research so the video's will be uploaded and posted as soon as they are edited.
We took each interview in a long take so it should be easier for us to edit.

100 greatest videos

In today's lesson, we continued the countdown of the 100 greatest music videos.

10- Nirvana - smells like team spirit 1991

Reminds the viewers of fire as video reflects the same colour
Difficult to control crowd at the time of filming as the kids were drunk on set for about 11-12 hours.



9- Madonna - Vogue 1990
Madonna understands what makes a good music video which is why she has 2 video's in the top 10.

8- The Verve - Bittersweet sympathy 1997

7- Michael Jackson - Billie Jean 1983
America has come so fart, playing black people on MTV, now have a black president.



6- Robbie Williams - Rock DJ 2000, No real message, tries to get DJ's attention.



5- Madonna - Like a prayer. 1989
Most contraversal video becayse Jesus is black and comes back to life to sleep with Madonna. Pepsi/coke cancelled her sponsership deal.
She is brilliant at manipulating the media
Video is about religios and sexual exticy.

4- Queen - Bohemian Rhapsody 1975
Where the music video starts because queen cannot be on top of the pops, spent 9 weeks at number 1but were unable to get on top of the pops as they were touring.

3- A- ha - take on me 1985
Was a flop when was released, then when the video was released, it was so good that it attracted more people and became a success due to the success of the video.

2- Peter Gabriel - Sledgehammer 1986
So many things happen in 3 minutes, the artist wanted something that could repeat several times but that could still keep the viewers interested.

1- Michael Jackson Thriller 1983

John Landis directed American Wearwolf in London and Michael Jackson saw this film and wanted to use the idea for this music video Thriller. The video is 15 minutes long and the very first viewing of it was at 1am because it was too scary to show during the day. Programmes were cancelled to have the premiere.

100 greatest music videos

In today's lesson, we continued to view the 100 greatest music video's showing thorough research by my comments:

28 - Foo Fighters - Learn to fly



27- David Bowie - Ashes to Ashes
plays apart of himself going mad, greatest single of that time before MTV, primilate technology.



26 - TLC - Waterfalls
3D computer special effects



25- Madness - Baggy trousers 1980, MC Hammar trousers, couldn't see the wires saxophone player is flying. The song is about school days, kids appear in the video to reflect this.



24 - Radiohead- No surprise 1998, face changes colour, you just want him to surface. The video is impossible to watch with no reaction.



23- Britney Spears- Baby one more time
Problematic and controversal video. Directed by Nigel Dick. Increases pedophilia as she is dressed up as a school girl, it was said that men age 55 enjoy watching(perving) over that sort of video however Britney shows great rapport with the camera.



22 - Justin Timberlake - Cry me a river 2003
Stalking his ex girlfriend



21- Queen - I want to break free 1984
Queen were seen as a rock and performed heavy metal music then they made this video and this changed queens image
Freddie Mercury found gay (whole video dressed as a drag queen) and sadly pasted away died of aids. This docked Queen career in America as they are homophobic.
Directed by David Mallet



20 Gorallaz - Clint Eastwood 2001
Cartoon effect
Animations.



19- Madonna - Material Girl 1985
This video is a postmodern music video because it copies Marilyn Manroe, it very clever, video is all about money & what Madonna can achieve.


18- Beyonce - Crazy in Love



17- Blur - Coffee & TV 1999
We have so much empathy for the milk carton.



16 - Outkast- Hey Ya 2003
This video si all about performance, you walk into the past with current music vibe. Every member is Andre 3000 because at the time, it was being questionnned whether Outkast were on the verge of splitting up so by this action, i think this confirmed that the group had split.



15 - R.E.M - Everybody hurts



14- Christina Aguilera - Dirrty with 2 r's 2002,
This video was desperate to create a sexy image, marketing tool, very clever memorable and will never be forgotten.



13- Pink - Floyd Another Brick in the wall 1999.
Sequence from the film ' the wall'. The video gives off the impression that schools ruin people and children are forced into a particular way of living.



12- Michael Jackson and Janet Jackson - Scream
Most expensive video made ever, cost $7million to make, Michael Jackson's career was going downhill so he decided to produce a video that costs as much as humanly possible.



11- Coldplay - The Scientist 2002
The man in the video is saying the words backwards and walking backwards, took him weeks to actually get the swing of singing backwards. There was limited money when producing this video, so they could only take one take of the car crash as they only had one car.

More Target Audience Research

In Today's lesson, we went out in continuation of completing out taget audience research. Chanel did the filming as Theresa directed the interviews and made sure they ran smoothly insuring that the area we were using was quiet when we were filming, I was the interviewer, however by the last interview, Theresa and myself swopped roles and she became the interviewer. Overall, we had a successful lesson as we got our target audience research vox pop completed.

100 greatest music videos

In todays lesson we have simply continued watching the 100 greatest music video's. We began our research in todays lesson on numbere 49.

49 -Jamiroquai-virtual- insanity , he has an incredible balance, showing new technology because objects move on their own but what the audience are unaware of is that really the walls move to make it look as though objects are moving.



48 - Johnny Cash- Hurt
Song is about addiction, he has hurt his family. It is the most moving music video ever as his whife who had died was in the video. He died just 6 months are shooting this video in septemeber 2003. He was too ill too travel so the video was filmed at home.




47 - The prodigy - Fire starter caused lots of complaints



46 - Adam and the Ants - Prince Charming
Costs $30,000 bucks for that time to be made.



45- Aerosmith -Crazy 1994



44 - Kylie Minogue - Can't get you out of my head
This is when Kylie went from being a medium level campus to great popstar becauser her video represents a world that we have never seen before. It is futuristic with the clothes that she wears and the car that she drives.



43 - Dire Straits/ Money for Nothing 1985



42 - Bjork - Oh so quiet 1995
This music video is a celebration of old fashion music where real and unreal intersect.



41 - Spice girls - Wannabe
This video was filmed all in one take so if sombody was out of place at any point during shooting, they would have to start all over again. Because the video was filmed in one take, this reflects why the video is so jumpy. In the video, the girls are indirectly sticking two fingers up at authority which makes the video funny and interesting. The day before this video the spice girls were unknown, the say after, everybody knew who exactly each spice was. Posh spice was in the background rather than being one of the mains because they did not have confidence that she could sing or dance, well none of the girls could sing as they were pretty much shouting their lines.



40- Missy Elliot - Get your freak on 2001
Unrealistic things occur for example when her neck extends and gets longer.



39 - Pulp common people 1995



38 - Fatboy Slim - Weapon of choice
won 6 categories at MTV awards in 2001.



37 - Guns n Roses - November rain 1992
The video is completely over the top more than a video can be to the point where it gets quite silly. It cost lots of money to make 1.5 million and is 9 minutes long in total.



36- Red hot chill peppers - Give it away
Simple black and white video.



35- Sinead O'Connor - Nothing compares to you

The video adds value to the song, shes cries in the middle of the video which express's her feelings (the loss of her mother). The video was all about performance, footage from a gravside was shot but not much of it was used because her face and performance was so strong. Therefore they decided to use this footage in Paris for the instrumental. She evokes real tears with real emotions attached and means and it looks as though she believes every works she sings.



34- The white stripes - fell in love with a girl 2002



33 - U2 - The sweetest thing 1998

This is a very clever video because it looks as though it is being filmed in one take but there is edits in the middle that are hidden.



32- Chris Isaak - Wicked Game



31- Eminem ft Dido - Stan

This is an interesting video because it is a postermodern video. The video reflects Eminem's own state of fame of how his fans react to him as a celebrity. Stan is Eminem's biggest fan and bleaches his hair to look like more like Eminem and the relationship that Stan has with his girlfriend reflects Eminems own relationship that he has with his wife. Stan mimes Eminems words so it's almost as though hes telling a story about himself.



30- Weezer - Buddy Holly



29 - Electric Six - 'Gay Bar'
This is the 2nd most contraversal video after Madonna's 'like a prayer' as it refers to Abraham Lincon being gay and for this reason this video is forbidden to be played in America as they are so against it.

Research into the R&B genre

Contemporary R’n’B is a music genre which is a mixture of funk soul and hip hop.  The original R&B originates from the Rhythm and Blues music however nowadays is often used to describe African American music originating after the demise of disco in the 1980’s. Some sources after refer to the style as urban contemporary (the name of radio format that plays hip hop and contemporary issues R’n’B.

As the music we decided to use is in the R&B genre so for this reason I have decided to do some research into the genre to help us and guide as to what kind of video we need to produce and what the actors need to be doing/body language in the video.

Conventions of R&B

View more PowerPoint from Flora1993

Target Audience Research

We noticed that because we are fans of Destinys Child, their target audience must be the older teenager and therefore where Thicke and Destinys Child are so similar, it is likely that our target audience will also be the older teenager who like R&B music and therefore we filmed a vox pop, where we went around to interview six formers asking them three questions about their favourite music video and why they like the video, so that we that we could quickly identify our target audience. The three questions that we asked were:

Question 1: What is your favourite music video?
Question 2: What do you like about the music video?
Question 3: What do you find effective about the music video?

In today's lesson we only got through 1 interview which was with a six former, in lessons to come, we are going to try and mix it up abit and try to interview different age ranges so that we can see confirm our target audience or add to it because older people may infact like the music video that we produce so we will have a wider audience rather than just the older teenager.

Finally found music!

After many weeks of researching, we managed to agree on a song that we would like to use for a music video. The song had to be unsigned and non copyright so we needed to ask permission from the owner of the track so we emailed the girl who sang the song and are still awaiting her response. The song that we chose from unsigned.com was by Thicke - Heartbeat, 3 girls which is the reason we thought it would be a good idea to do the song as there is three of girls in the group. We are all huge fans of destinys child which is the reason we thought it was a good idea for us to choose a song with three girls in so that we could relate to them as artists.

Thicke - Heartbeat

The comparison of Destiny's child (our idols) to Thicke, they are two very similar groups in the type of music they produce (R&B). They have a big influence on us.