Target Audience Research

We noticed that because we are fans of Destinys Child, their target audience must be the older teenager and therefore where Thicke and Destinys Child are so similar, it is likely that our target audience will also be the older teenager who like R&B music and therefore we filmed a vox pop, where we went around to interview six formers asking them three questions about their favourite music video and why they like the video, so that we that we could quickly identify our target audience. The three questions that we asked were:

Question 1: What is your favourite music video?
Question 2: What do you like about the music video?
Question 3: What do you find effective about the music video?

In today's lesson we only got through 1 interview which was with a six former, in lessons to come, we are going to try and mix it up abit and try to interview different age ranges so that we can see confirm our target audience or add to it because older people may infact like the music video that we produce so we will have a wider audience rather than just the older teenager.