Ideas for our own digipak and target audience for digipak

As we are coming to the end of the process to completing our music video we thought we would take a lesson off to discuss what images we could consider having for the front cover, inside 2 covers and back cover of our digipak. In the end we decided that we would go for a black and white image with red lipstick because Red represents romance which is what our music video is about. We chose to have red lipstick so that it stands out rather than having the whole digipak red as that could come across as quite tedious and not so eye catching.

The target audience that our digipak would reach would be expanded amongst females and males now that the red lipstick is involved. For most women, they are very emotional so will get drawn in by the name and the front cover pose as it gives a clear image of the song is going to be about without even listening to the track.

For men, they may walk past the digipak and find that young lady on the front of the digipak attractive and look into the red lipstick as a lust figure rather than romance and may gain interest to the song and artist in that way.

Gone out to do more filming to get close ups

In todays lesson, we went out and filmed me singing  the whole song on stage so that we have more footage of every part of the songs to fill the appropriate gaps on the timeline. We are making immense progress within our filming process as the other members are even starting to learn how to film steadycam without using the actual tripod and the footage without gaining shakey footage.

All of these new ideas of close ups and more range of locations was not planned originally but is helping us to get the best footage we can so that we can reach our full potential with the best video that we can produce.

Disagreements

Recently, there have been a few disagreements within the group, there have been times where I have said that there are clips that are too long and need to be cut down burt other members of the group think believe that they are fine.

We asked our teachers to have a look at our work so far and give us some feedback on what we could do to improve our work.

She has suggested putting in more close ups so that we vary our shots used so that our long shots do not begin to look repeditive.

Research/Proposal - Expanding and increasing sales and audiences

A music video serves several purposes; these include both increasing sales for the artist, and broadening their audience. So, we feel as though it is beneficial to our project to research into this further, as well as looking at the possibilities that our project could create for Corinne Vielle if our music video was used officially.

Example

Rihanna is an artist who constantly interests new audiences, as well as keeping her loyal, dedicated fan base happy. She does this by reinventing her appearance,started off as girl who would attract the young black teenager because of the way she used to dress, she would wear baggy jeans and converses, she is constantly tweaking her style of music to suit this change.

She later changed her style by getting a bob which had a huge influence on young ladies both black and white to go and get cut their hair like Rihanna's. She later cut her hair even shorter which had an even bigger effect on both young girls and old as not just I cut my hair the same as her but she had my own mother cut her hair the same which shows the influence that Rihanna has on ladies of today. Currently Rihanna has got bright red hair, she always comes with something more and more feisty to publicise herself and make herself aware to others. She does this by coming with new funkshway things that one may like but another may hate for this reason she keeps them coming so that she is bound to draw in more and more people with at least one of her 'different' looks.

Below are some of the album covers which demonstrate her changes from her very first album to her most current album in order to suit and influence the public gaining publicity in the process.

                                                    Oldest album cover

Most current album cover