Research/Proposal - Expanding and increasing sales and audiences

A music video serves several purposes; these include both increasing sales for the artist, and broadening their audience. So, we feel as though it is beneficial to our project to research into this further, as well as looking at the possibilities that our project could create for Corinne Vielle if our music video was used officially.

Example

Rihanna is an artist who constantly interests new audiences, as well as keeping her loyal, dedicated fan base happy. She does this by reinventing her appearance,started off as girl who would attract the young black teenager because of the way she used to dress, she would wear baggy jeans and converses, she is constantly tweaking her style of music to suit this change.

She later changed her style by getting a bob which had a huge influence on young ladies both black and white to go and get cut their hair like Rihanna's. She later cut her hair even shorter which had an even bigger effect on both young girls and old as not just I cut my hair the same as her but she had my own mother cut her hair the same which shows the influence that Rihanna has on ladies of today. Currently Rihanna has got bright red hair, she always comes with something more and more feisty to publicise herself and make herself aware to others. She does this by coming with new funkshway things that one may like but another may hate for this reason she keeps them coming so that she is bound to draw in more and more people with at least one of her 'different' looks.

Below are some of the album covers which demonstrate her changes from her very first album to her most current album in order to suit and influence the public gaining publicity in the process.

                                                    Oldest album cover

Most current album cover