As we are coming to the end of the process to completing our music video we thought we would take a lesson off to discuss what images we could consider having for the front cover, inside 2 covers and back cover of our digipak. In the end we decided that we would go for a black and white image with red lipstick because Red represents romance which is what our music video is about. We chose to have red lipstick so that it stands out rather than having the whole digipak red as that could come across as quite tedious and not so eye catching.
The target audience that our digipak would reach would be expanded amongst females and males now that the red lipstick is involved. For most women, they are very emotional so will get drawn in by the name and the front cover pose as it gives a clear image of the song is going to be about without even listening to the track.
For men, they may walk past the digipak and find that young lady on the front of the digipak attractive and look into the red lipstick as a lust figure rather than romance and may gain interest to the song and artist in that way.
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