Critical theory

Audience theory 

There are three theories of audiences that we can apply to help us come to a better understanding about the relationship between texts n audience.

1 The effect model or the Hypodermic Model.
2 The uses and graphications models.
3 Reception Theory.

Why do audience choose to consume certain texts?

• Interested 
• Bordem 
• Popular

• The consumption of media texts has an effect or influence upon the audience
• It is normally considered that this effect is negative 
• Audiences are passive and powerless to prevent the influence 

How? 

• Social Networking 
• Magazine 
• TV 

What happens when they consume text?

A model of media 

TEXT                                       AUDIENCE                                            INSTITUTION 

-Website                                 -consume the text                                Examples of institutions 

Newspaper                                                                                        -  Disney       

Radio                                                                                                - BBC  

TV                                                                                                    - ITV 

Advert Magazine                                                                              - Warner Brothers 

Film 

Computer games 

Role of INSTITUTIONS

Produce 

Promote 

Advertise 

Distribute 

Exhibit

Link between Audience ------ Institution 

• Financial Transaction