Preliminary music video

In todays lesson, we filmed out preliminary music video .. we sang Elton John's famous 'Dont go breakin my heart'
Before we began to film, we had to bluetooth the song to our phone so that we had the soundtrack.
We then began to play the song aloud so that we get to know the lyrics and the beat of the song.
When we began to film, thereasa and myself had to make sure that we sang out aloud so that our lip syncing looked realisitic.

During this process, we learned how to match the lip syncing to the audio to make our lip syncing look realistic, we had to delete the audio of us actually singing and put the audio of the actual song on the timeline so that we could match the lip syncing correctly.

We learnt how to direct eachother, telling eachother what to do to make our performance better.

We also learnt that taking whole takes is better for a music video and easier to take longer clips because it is easier to edit rather than smaller takes because what ever you don't need you could just get rid of.

We also learnt how to fade in and fade out the clips or even overlap the clips by putting them next to eachother on the timeline and putting a dotted icon onto the time line and dragging the line that appeared downwards to create a fade out. In order for the two clips to overlap, we had to put 2 clips on different layers one on top of the other.

Once the video is complete , it will be uploaded on here!

Case Study: Jamie Thraves

In todays lesson, we looked at a Case Study regarding Jamie Thraves and how he became a successful director!

Director: Jamie Thraves
Made short films
Used award winning short films as a 'calling card' to get a foot in the door with the video production company factory films.

This is exactly how the process works:

-A commisioner from a record label sends a track to 5-10 directors
-The directors then each submit a treatment
-This stage is unpaid
-The director who has submitted the 'best' treatment is then commisoned to make the video
-Only then is the director paid

As can be seen, many directors in the business it is a precarions existance where their livelihood is dependent on each commission.
Jamie Thraves submitted treatments for his two best known video's and each was accepted.

1 Radiohead video - Just
£100,000 budget (shot in just 3 days)



2 Coldplay - The scientist
£200,000 budget (shot in just 3 days)



Jamie Thraves - most recent video
Japenses popstars - songs for Lisa

Currently video cost about about £200,000 shooting time 2 days. Jamie has used the music video's to get into film business
Has so far shot three features
The low down
The cry of Owl
-Use the lyrics but try not to be too literal
-Go with the lyrics of the song

How might we measure the success criteria of a music promo video?

In todays lesson, Mr Johnson talked us through how we know a musci video has become successful. We gave our ideas in and it became a creative discussion. As a class these are the ideas we came up with:
-People talk about it (word of mouth)
-Official charts
-Lots of Youtube hits
-Downloads of the video
-Newspaper articles/TV reports
-How many times shown on TV
-Amount of publicity for example Madonnna- like a prayer is the most clever video, most contraversal because she has this whole idea that Jesus is black so it gained a lot of publicity
-Legal & illegal downloads
-Charts
-CD sales

There has been a massive switch in the importance of Youtube from television channels such has MTV.
Most viewing of music video now appears online.
-MTV awards
-VMA awards

Key music video conventions

Key music video conventions

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Music promo video

I am back at school now, first media lesson back and I am ready to work!

Purpose and Success criteria for a music video, in other words, the correct ingredients.

Today in the lesson, we had a look at the music video
Talking heads - Once in a lifetime



We then went on to discuss, what is the purpose of a music video?
Individually, we had to write down answers of what we thought, after that, we shared our ideas amongst the class, these are some of our ideas:
-Enterain an audience
-Show story to lyrics if it has one (narrative structure)
-Form of self expression of artists
-Add value to the song (audience remember song because of brilliant video)
-Advertisment
-Draws attention to the song
-Appeals to visual audience
-Create an image
-Persuade audience to buy CD download
-Raises the audience awareness of the artists profile
-Product placement e.g Christina aguilera & her perfume (not myself tonight)

In 1970, Queen's couldnt get off of the charts on top of the pops!

The process of creating a music video