Evaluation Question 4: How did you use media technologies in the construction and research, planning and evaluation stages?

Evaluation Question 4 on Prezi

Evaluation Question 3: What have you learned from your audience feedback?

After uploading our video onto facebook, i got many likes and many comments on how well my music video was produced however by going into a classroom and getting my peers to watch it and get verbal feedback allows me to spot the areas for improvement.

After holding the classroom focus group, I got a variation of different opinions. Shanica (in the yellow body warmer) said that there was a good emotional connection but she gave some negative feedback that the connection we had was good when acting however there was too much of it, so next time could do with cutting down with the lovey dovey scenes. By doing different kinds of audience research, i am able to gather more opinions and feedback for if i was to do this project again.

Rebecca (2nd speaker) says that she likes the chemistry between the two actors she also said that some parts of the music video were badly lip synced therefore for next time we will consider making sure that each part that is lip synced needs to be on point so that it looks realistic.

Shelby thought that it was good but she made a point about the transitions between scenes and said that the video could have done with more straight cuts rather than fades as she didn't like seeing much black screen. Shelby also thought there should be more close up shots as she feels there were too many distant shots and this may hide the emotion in the actress's eyes.

Kieron (green beat by dre headphones) said that the he liked the video however he feels that the bath scene was totally irrelevant which i can understand where he is coming from but then i later explained that it was trying to prepare the audience for the sensual scene that was about to follow. It was also different and original which always sasses up a music video.

Mrs Kirby (my pe teacher) had a lot of feedback to give, she began with talking about the transition, she felt they could have been more smoother as they were quite rocky in her opinion. She thought it would be nice to have some clips dissolving in rather than fading or the straight cut that we used. She would have liked to see more of a storyline rather than just random clips of the two lovers. She thought that singing on the step was a bit tedious as there was no emotion on my face so in future, i will sing with more emotion to make the performance believable. Something similar that she was saying later on was that she'd like for us to have a clear storyline to so that the audience is carried through by my emotions.

She didn't like the use of the over the shoulder shot but to be honest, we liked it because it showed good use and various of different shots.

She also stated that she would of liked to see more locations in the music video because it was too homely so we could of been a bit more adventurous about where we film as it became repedative.

However on the good, overall she thought that we were very professional and could see the chemistry between the two but again brought up that she didn't like that it kept jumping from romance between the two lovers to the actress singing on her own, she would like alot more of the boy and girl scene perhaps singing when the boy is with the girl to create an emotional atmosphere for both the actors and the audience viewing as they will feel what the words and will be touched and a personal connection with the characters themselves.

Later on, we spoke about the use of colouring throughout the video and they picked up on the fact that the black and white was used to represent the past and the use of colour for the present. They thought this was effective as it distinguished the present from the past giving the audience a clearer image of what is occurring in the video.

After the focus group I made a questionnaire on survey monkey which provided us with more audience research. I put the questionnaire on my blog and got my class mates to complete the questionnaire based on their opinions of my music video.

Create your free online surveys with SurveyMonkey, the world's leading questionnaire tool.

Once the questionnaire was complete I gathered the analysis of the results and the results are as follows:

More females took my survey and this is a similar result to what was achieved in my last survey before we produced the music video. More females seemed to complete the survey and for this reason, we gained information and suggestions from a female's point a view and completed our music video from the audience feedback which the majority were in fact women. 

From the results above, our video was not rewarded anything less than an 8 which shows that it was of a high quality in every aspect of key conventions. We were given suggestions from a focus group before producing this video alongside another survey and we were given productive feedback of having an intimate/ romantic video which we undertook and completed this kind of video which reflects the high scores. 

Funny enough, the comments from the focus group put together with the results from survey monkey overlap because they are very similar, they both mention that we could improve our use of transitions/ improve the lip syncing in some parts of the video and the use of locations could of been broader. 

100% percent of the responses felt that the music video was realistic. This probably contrasts with the performance and passionate connection between the actor and the actress. From the feedback in focus group, plenty of responses were that there was a brilliant performance with lots of romance which would need to be the kind of mood of the video listening to the lyrics. 

Carrying on from the above response, it is safe to say that we reached an aim to create a music video which would match the lyrics and mood of the song. Every person who took the questionnaire would say that after watching our video thought that the video was parallel to the lyrics. I learnt that in order to get such positive responses it is vital that you must carry target audience research before you produce the video so that you have an idea of what your target audience are looking for and are able to fulfil their demands. 

Overall, from my results, most responses were made from females and for this reason the next timewhen producing a survey, I will try and gain a more balanced set of results by perhaps making a seperate questionnaire for males to see what their opinions are to gain an overall mixed vue of the ancillary tasks and the video engage with a wider audience. 

Evaluation Question 2: How effective is the combination of your main product and ancillary texts?

Before we began to design our own personal digipak and magazine advert, we decided that we would go with out idols and similar R&B artists Rihanna and Beyonce. These artists magazine adverts and their own personal styles inspire us as they represent us as as young black women so we look up to them. We put the artist name in big and bold writing alongside the release date so that the public are aware of when exactly the album is being available for purchase so that the artist can then start making from their sales.

Magazine advert contrast and compare

Digipak contrast with magazine ad

Links between the magazine advert / music video / digipak

Black and white scenes = Black and white magazine advert and digipak

The image used is soft as there is no eye contact with the camera which evokes vulnerability and expression for how much she is in Love 












Red lipstick in magazine ad and digipak represent Lust  in the video. 

The magazine advert has does not only have a quote from a reliable source 'the guradian' but is also being sold in a repetable store HMV which will have a positive effect on the sales and how successful the album is. If the album was being sold in a faulty store with a bad reputation, not many customers would even go in there so therefore the sales of the media product would be low and the artist wouldn't make as much money. 

Overall, I feel that the combination of our main product and ancillary tasks all compliment each other with their effectiveness because the main image that we are trying to give off is romance/love effect and all of the photo's in the digipak represent. We thought about the use of colours to make to make the image clearer as red is used in a number of ways, on our digipak, we use red roses to represent love and on our magazine ad, my lips are red to represent romance. All of the above compliment and prepare the audience for the similar scenes to in our main media product. 

I've taken the time to create a survey on my ancillary tasks so that I gain some feedback as to whether the digipak and magazine ad have given off the right image which would provide the audience with a clear image as to what would occur in the video.

Do you think both the the digipak and the magazine advert compliment each other please answer the survey to give feedback.

Create your free online surveys with SurveyMonkey, the world's leading questionnaire tool.

I uploaded the link to my questionnaire to facebook as audience feedback on my ancillary tasks so that I could gain a wider audience which would mean broader opinions. If i get the opinions from just the people in my class, they know about all aspects like fades.straight cuts, jump cuts etc so it will be nice to gain opinions from people who do not have a thorough insight media. 
  
 Results & analysis of results

 

The responses I was getting from question 1 suggest that the digipak and the magazine advert work well together as there is not one negative comment about the combination. The responses say that the red lip stick powerful and striking working incredibly well with black and white. It is an original idea which is probably why these responses think that both ancillary tasks will be a success. 

The majority of responses gave my music video a 9 which is a magnificent score. They later go on to answer question 3 which asks them to state what they would improve and a majority of the responses said that the magazine advert was good but the digipak could do with slight tweeking of making it either all black or all in colour, just to have one colour to make it look more professional. 

Everybody who took the survey responded ‘Yes’ to being asked if they think the digipak will sell well. For this reason there is every reason to assume that the digipak will hit a wide audience because not one person responded negatively. 

 

The majority of responses said that after the advertisement of the music video through the ancillary tasks made, they would expect to see a romantic video which is exactly the vibe that we wanted to give off so for this reason, our ancillary tasks did their job and are a success.

Overall, it is important to do both audience research before and gain audience feedback after producing the product so that we have a clear idea of what the audience want so that the finished product is able to gain profit. If we did not do any audience research before producing our music video, we would be taking a huge risk and there would be the chance that our product may not be successful so with planning we go with the majority of peoples opinions on what they believe do well. Audience feedback is extremely important because you need to know whether you have met the demands of the audience and audience feedback is one a way that you are able to tell whether your product had been successful. Audience feedback also helps you get an idea of where you are at because if you gain thorough audience feedback, they will be able to make suggestions of what you can do better for next time.

Evaluation Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

The finish product of my music video uses conventions of real music products and challenges them.

Evaluation question 1

View more presentations from simbiatsalami.

A2 music video Corinne Vielle - Therapy

Complete Digipak

Complete Magazine Advert

Critical theory

Audience theory 

There are three theories of audiences that we can apply to help us come to a better understanding about the relationship between texts n audience.

1 The effect model or the Hypodermic Model.
2 The uses and graphications models.
3 Reception Theory.

Why do audience choose to consume certain texts?

• Interested 
• Bordem 
• Popular

• The consumption of media texts has an effect or influence upon the audience
• It is normally considered that this effect is negative 
• Audiences are passive and powerless to prevent the influence 

How? 

• Social Networking 
• Magazine 
• TV 

What happens when they consume text?

A model of media 

TEXT                                       AUDIENCE                                            INSTITUTION 

-Website                                 -consume the text                                Examples of institutions 

Newspaper                                                                                        -  Disney       

Radio                                                                                                - BBC  

TV                                                                                                    - ITV 

Advert Magazine                                                                              - Warner Brothers 

Film 

Computer games 

Role of INSTITUTIONS

Produce 

Promote 

Advertise 

Distribute 

Exhibit

Link between Audience ------ Institution 

• Financial Transaction 

Progress when producing magazine advert

We learnt that in order for us to get an image like the rating stars/ hmv logo and itunes icon to move from google onto our magazine advert, we had to save the images on to the desktop by print screen the images using Cmd, shift and 4 on the imacs. We then opened the images on to different layers on photoshop so that we are able to open them independantly and pressed a dragging tool to highlight the image, then cmd and c to copy the image, we then pressed the a moving tool and cmd and v to paste and drag the image onto the magazine advert and were able to move them independantly depending on the layer that was highlighted.

Process of producing Magazine advert

After doing my magazine analysis this morning this afternoon, we decided to use out album cover for our magazine advert and have all the information including: 

• the artist name
• the name of the album
• the release date
• where it will be available  (HMV) (ITunes)
• the website 
• rating stars 

We made text box's on photoshop to add the above information. Each time we added a new bit if information, we had to add a new layer so that we could move the information around independently.

In tomorrow's lesson, we are going to add in the ITunes , rating stars and HMV icons as we ran out of time in the todays lesson.

Individual close ups for digipak shots

The front cover

 

Inside cover 1

Disc carrier

  

Inside cover 2

Back cover

Inside cover 3

The spine

Magazine advert analysis

The name of the artist is Gwen Stefani.The font/lettering is best described as royalty and power as this evokes the respect that she has for herself.The physical appearance of the star is represented as being glamorous even though she is posed in a really relaxed position. Her stance and facial expression is showing that she is not bothered and she just plays it cool.  


The low angle shot represents her as being powerful, whilst she looks downwards into the camera to show her power. She is the main focus in the advert because she is in the centre. This is showing that Gwen has dominance as she is the centre of attention contrasting with the low angle shot. This image is very powerful and she is represented as a queen. 


In this music advert, she uses the colours yellow, red and white, these represent fierceness, the title of the album is Love, Angel, Music, Baby. The use of red represents love and the use of white is used to represent angel. For this reason, we will need to consider the colours of representation when we do our magazine advert so that it fits to the genre. 

The name of this artist is called Rihanna. Her physical appearance in this magazine advert would be best described as quite vulnerable rather than stern like in Gwen Stenfani's magazine advert because she is not looking into the camera. With the title of the song 'Only girl in the world' makes us think that she is quite insecure and wants to have all the attention on her but may not be receiving this. 


The colours used in the magazine advert are similar to the colours we would like to use because our video is about love and romance as so Rihanna's song so red would be good representation. The close up mid shot, shows that she is not dominant which is also evoked when you hear the lyrics to the song. 


Rihanna has taken extreme to a whole new level with the red hair and the red lipstick. This makes the magazine advert stand out so that there is attention from both male and females. Rihanna has inspired us to use red lipstick in magazine advert because we want our advert to stand out and be immediately eye catching. 

This name of this artist is called Beyonce. This magazine advert was published in order to market the release of the 'I am SashaFierce' album. The chose of colours to use black and white and then use colour for the parts that would stand out was a clever idea. The main part of her costume is in colour we pay clear attention to it, her eyes are also in colour and this gave is the idea of having a black and white image with some some colour so that it is eye catching. Black and white images show class and allow the colour parts to the image to glow and appear glamourous to the audience. Beyonce is generally all class and glamour as an artists so those words are best to describe the kind of artist she is. She is inspiring to all women.

Beyonce's music probably is probably the closest example that we are going to get that would be most similar to our artist Corinne Vielle. 

For a magazine advert, I have applied these ideas and decided to combine the two of Rihanna's colours and Beyonce's black and white to show class and glamour theme showing red lipstick so that it also stands out because in Beyonce's image, there was colour but they were dark colours so not very noticeable until you go up close to it. 

Uploading my music video onto Facebook

I uploaded my complete music video onto facebook and my friends reaction was not what i was expecting. They were saying it was funny because it was me but they were saying it is good.
Most of the comments were about my acting , i managed to gain over 5 likes for the music video within the first hour of the upload.

The reaction was not what i expected, i expected more comments from girls, however the music video got more acknowledgement by the boys.

Analysis of student digipak/magazine advert/ video combination

Digipak 

The digipak above is by 3 boys in my year group which by looking out the digipak we are above to make the assumption that the video is going to be fun by the faces that the boys are pulling. The funny faces imply that the boys are jokers and that the song may be that sort of song with funny clips in the video to make the audience laugh. 

The name booty call is the name of the song and this allows us to assume that their target audience is aimed at teenage boys as every member of the group is infact a male. The bottom of the digipak mentions Pizza in Ibiza, this would definately be aimed at either the young adult or the older teenager because you are only able to travel to Ibiza alone without parental consent when you are 18, this may be implying that the song is suitable for older people.

The colours on the digipak are kept quite simple  as the main focus on the digipak is actually the text. They want people to stop and read the text, digest it and gain instant attraction by the jokes and hopefully can win over the audience with the jokes and the funny faces.  The coloursd are similar to their magazine advert which is good as they should be linked in some way.

However the design of the digipak does not look very professional.

The magazine advert has a black background which is good because there are many bright colours used in the advert, greens,blue, white, red which then allow the colours to stand out and become more eye catching to the audience.

In relation to the video, the video does have girls in it, so in order for the magazine advert to be improved, they could of got a screen grab of the girls in the music video to gain a wider audience. As they have just got boys on the front of the magazine advert, they are targetting a specific group of people whereas more variation on the magazine would expand the group of people being targetted.

The use of HMV/ITune icons is good because people are aware of where the song is available for download and purchase. They have put star ratings from the Guardian newspaper and for this reason, people will be under the impression that because the Guardian is such a well known newspaper with a good reputation, everything that is quoted by the newspaper must be true so they managed to get good marketing.






This video I believe was well thought out, as they are all teenage boys, why not use it to their advantage and target teenage boys. They could use their own knowledge of what they would want to see in a kind of music video targetted at themselves and work around it that way. Even though, i am a female and the song is about how girls will not leave them alone, i think they idea was brilliant because it represents what teenage boys are actually like in society today.

The colours in the digipak and in the magazine advert live up to the video because they are similar. In the video the boys look as though they are having a good time. They could have an influence on teenage guys because teenage guys today think they cant have sleepovers but if they see these guys at a sleepover talking about girls, they might think, well it is actually okay and also if there are guys in that similiar position, they might just want to chillout like the guys in the video.

The connection between all of the boys shows that they are close friends outside of the music video, they look like they are having fun and it does not look like they are acting.

The different transitions in the video keeps the viewers intreeged, we never drift off, we are always interested in what is going to happen next. The lip syncing is bang on each time and the clips are edited according to the paste of the song which shows that they are editting to the beat.

Overall, i think the digipak, magazine advert and the video make a brilliant combination as they are all similar in colour, humour and target the same audience.

Target Audience Research: Facebooking the possible digipak photos

Today, I uploaded the possible digipak images onto facebook so that my facebook friends could have a look and give me some feedback on what they thought about the photo's. I didn't upload all of the photo's as this would cause less attraction from viewers so I uploaded 3 photo's.

All three managed to gain at least 2 or 3 likes. 2 out of the 3 images managed to gain 5/6 likes and a comment in 2 days which is fenominal and we will most probably decide what order we put the images in according to the reception they gain on facebook and from other audiences and opinons.

We may even have to take more images to meet the requirements of what the audience is expecting.

This bottom photo had the least likes however, I feel could go down well on a front cover because my eyes are really connecting with the camera which mean they will connect with the audience when the audience look at the digipak cover.

Pictures for digipak

In todays lesson, we went out to take pictures of possible images that we could use in our digipak.
Once the decision is made final about what images we are going to use, we will use a programme called photoshop on the macs which will make the image black and white but allow the red lipstick to show in colour.

Clips/Fades/Audio on the Timeline

The different layers on the timeline help me to manipulate the capacity of the music video because if a clip overlaps the clip on top will play and by making the black dots on a clip and dragging the black line down so that it either fades in or fades out.

The bottom two clips on the timeline just look like really long clips are in fact our audio which last over 3 minutes long.

Verification of Candidate numbers

 After several weeks/months of planning for and processing our video, we finally commence and enclose the video by adding in titles and our candidate numbers just to verify our finished product.

Music video is COMPLETE!!!

Our music video is now complete! We have made excellent progress with using final cut express. When we first began, our knowledge of the macs and the programmes on them were minimum, through this process, I have expanded my knowledge in using such advanced technology. I have learnt many new techniques when editing for example speed, brightness and learnt the different transitions that can be used when editing.